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Brand Introduction

Through continuous innovation, the Iceology Family always fulfills the diversified needs of consumers. The brand is committed to delivering a refreshing and energetic feeling to Yili’s customers, and has been widely embraced by domestic consumers. Well-known products under the brand, including Dazzling Pineapple, Dazzling Peach, Brilliant Fruits, Dazzling Hawthorn, and Peach & Ice Chips , allow consumers to enjoy a refreshing sensation as well as a pure and dense fruity taste in just one bite during the summer. In addition, guided by the slogan of “choose the Iceology Family if you wish to refresh yourself,” the brand has cooperated with sport activities, games, movies, and other marketing resources, with the aim of continuously providing consumers with the most dynamic, energetic, and refreshing experiences possible.